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AdMonsters and Adap.tv’s European Digital Video Outlook | The Makegood
See on Scoop.it – Behavioral Targeting BalticsAdMonsters and Adap.tv released the ‘2013 European Digital Video Outlook‘. The report covers the ‘State of the UK Online Video Advertising Industry’....
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Leading digital conference in Baltics “Digital 2013″,Aprill 17th, 2013.
See on Scoop.it – Behavioral Targeting Baltics Meet our managing director in face on an International conference Digital 2013 in Riga, April 17th. A wide range of topics on the current state of digital...
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IAB Will Fight Mozilla Privacy Move – AdAge.com
See on Scoop.it – Behavioral Targeting BalticsIAB Will Fight Mozilla Privacy Move AdAge.com Third-party cookies, of course, are the lifeblood of the complex digital-ad industry, used by publishers and...
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Search-Based Mobile Ad Targeting Up in 2012
See on Scoop.it – Behavioral Targeting BalticsThe top mobile search categories didn’t necessarily attract the most ad dollars last year. The top verticals searched via mobile devices were local...
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Programmatic Buying and the Evolution of Ad Tech
See on Scoop.it – Behavioral Targeting BalticsWith recent advances in hardware, cloud computing, and data processing frameworks there are new opportunities to refine and drive advertising efficiencies....
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Adform RTB European Trend Report
See on Scoop.it – Behavioral Targeting Baltics With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM rates for RTB-traded inventory have doubled...
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5 Really Creative Banner Ads
See on Scoop.it – Behavioral Targeting BalticsDisplay advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it.See on...
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The IAB’s Cookie Stance Riles Publishers
See on Scoop.it – Behavioral Targeting BalticsFounded as a publishing group, the Interactive Advertising Bureau now also represents interests of middlemen. That’s a tough balancing act to pull off.See...
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The metrics we wish would just die already
See on Scoop.it – Behavioral Targeting BalticsClick-through rate. Ah, the click-through rate. Digital marketing’s annoying little brother who still wants all the attention. Here are just some of the...
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‘Causation vs Correlation: the Online Conundrum’, by Darren Goldie, Managing...
See on Scoop.it – Behavioral Targeting Baltics “It probably doesn’t need stating, but digital media ad spend has grown quickly. Even in the current economic climate, 2011-2012 year-on-year growth for...
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